Target groups can be thought through, for example, buyer personality analysis. Once you have defined your buyer identities, you can evaluate which channels are most relevant to these buyer identities. Channels should be selected based on where potential and current customers are moving and providing relevant content to the customer in the selected channels. In addition, content plans should take into account that social media behavior has also become more search engine-friendly: YouTube is the largest search engine after Google, and other channels, such as Twitter, use subject tags, hashtags, information sharing and search. When choosing channels, the most important thing is to understand your target groups, consider your own resources, and select only those channels that can be properly invested. For the adpoint gmbh you need the best choices now.

What is Search Engine Optimization and why should you be interested? The toughest search engine optimization experts in the country answer the most important questions.

What is Search Engine Optimization?

Search engine optimization is the process of improving the ranking of an individual article, page, or entire website in search engine search results. Search engine optimization is a powerful tool for generating business. It can help you find potential customers and drive them to your website.

Up to 70% of website visitors come from search engines. It is an important channel through which research shows that most conversions and conversions come from experts. It helps you meet people’s needs and provide a solution to the problem according to a digital marketing specialist.

Many small entrepreneurs may not have very strange marketing budgets. Search engine optimization is one of the few ways that you can market without money. It really requires nothing more than a little familiarity and time.

How do I define a search engine optimization strategy?

The key is to first think about what people need and how your services or products meet that need. Where do you offer a solution? The expert gives two examples.

If you sell shoes, it can be challenging to fight against big, international players who spend a lot of time, money and effort on search engine visibility.

Think about what kind of problems people can have with their shoes and feet? For example, people can search Google for help with sweating feet. Write an article on your site about sweating legs and you can stand out from the competition.

If you are a personal trainer, think more broadly than just marketing your services on Google. How else could you find the same audience? Provide a solution to the various problems of the crook and write articles on, for example, the runner’s knee or tennis elbow.

The right number of keywords for a small website is 10-15. Write an article for each of these.

Technical or Content-Based Search Engine Optimization

Website Search Engine Optimization is divided into technical and content optimization of a website. The most important things in technical optimization are site discovery, speed, and mobile-friendliness. Roughly more than half of users come to your site from a mobile device, so make sure your site is responsive, that is, it loads on both your computer’s browser and your mobile screen. Also, keep in mind that people can’t wait too many seconds for a site to open.